As per a 2021 Ofcom survey, UK individuals check their smartphones every 12 waking minutes. By 2025, about 95% of the UK’s projected 68.3 million population will use smartphones. In this digitally immersed era, mobile apps are the conduit to constant connection, positioning your restaurant within your customers’ daily rhythms.

Yet, the restaurant industry’s journey with apps has been a mixed bag, underscoring the importance of doing it right. In this two-part series, we’ll explore the fundamental benefits of launching an app and delve into how they can unveil a deeper understanding of your customers, ultimately bolstering brand loyalty.

Seizing the Initiative

While a handful of restaurants have mastered app success, many are burdened with rigid, outdated systems that stifle innovation. Others are yet to embrace the app revolution, lacking clarity on its purpose.

Unsurprisingly, third-party apps like Just Eat dominate the landscape. However, remember that even if you’re managing well without an app, a competitor somewhere is leveraging this tool for business growth. Doing nothing equates to missed competitive advantage.

Fear not, getting it right isn’t as daunting as it seems. Apps offer the opportunity to be a constant presence in your customers’ pockets. Let’s explore how remarkable apps can redefine restaurant operations.

Cultivating Loyalty

Apps provide a fertile ground for nurturing lasting relationships with customers. Loyalty programs can attract and retain patrons. Offering enticing vouchers encourages app downloads, while push notifications keep users informed about the latest special offers.

Customer loyalty data shows a massive 80% of your future profit will likely come from only 20% of your loyal customers. It’s a great reason to treat your loyal customers like royalty.

Elevating the Customer Experience

From reservations to advance orders, apps streamline interactions with your restaurant. Instant messaging facilitates customer-staff communication, real-time updates inform about waiting times and specials, and innovative features like in-app table payment enhance efficiency.

Serving Fresh Content

Apps are a dynamic channel for delivering fresh content. From restaurant news and recipes to competitions and games, this approach boosts engagement and provides users with a compelling reason to return.

Additionally, regular content reinforces your brand’s vitality and passion for food, capturing customer interest.

Facilitating Feedback

Online reviews wield considerable influence over restaurant choices. Use your app to prompt customer feedback after each visit. Allow them to rate their experience and offer suggestions. This feedback loop not only helps enhance customer satisfaction but also showcases your commitment to improvement.

Harnessing the Power of Data

These benefits are just the tip of the iceberg. Imagine predicting customer preferences and tailoring personalised offers. The next article will dive into the power of data, unveiling how a smart app investment can magnify your customer service impact.

Stay tuned as we uncover the transformative potential of mobile apps in the restaurant industry. Your journey to enhancing customer engagement and loyalty has just begun.