PizzaExpress Case Study: A New Loyalty Platform
PizzaExpress entrusted MethodWorx with the ground-up build of their brand-new loyalty platform. As hospitality industry tech experts with a proven track record of delivering top-end service to PizzaExpress, MethodWorx was the perfect partner for this project.
Updating the PizzaExpress App
The outdated PE app needed a refresh to introduce all the new features that the App required. The main challenge was to seamlessly integrate the new loyalty scheme within the customer journey. We worked in an agile environment which included a lot of fast open communication between the two companies, which was crucial to enhance efficiency and effectiveness of time used.
The old app was running on software that had become outdated, and this resulted in the app not being compatible with new changes needing to be made. A few other issues with the old app that needed to be improved were:
Tiered loyalty scheme
Tier Progression System rewards users with pizza slices for scanning barcodes or entering codes from retail packaging, delivery or collection, or dining in at a restaurant. Each tier offers exciting rewards which get better the higher you go.
Bookings & Reservations
When you tried to book a time and it was available, you would have to take extra steps to secure your booking. The new app books straight away if there is availability, making the booking experience more efficient.
Improved Accessibility
To improve the booking experience, the front-end needed to be re-modelled to allow clear signposting of key restaurant information; facilities, opening times, and the option to expand the app in the future to include delivery and collection.
A Fresh Ground-Up Build
MethodWorx built an entirely new app for PizzaExpress that could display all the exciting new features, an improved customer experience, and most importantly, the brand-new loyalty scheme. The app was designed to make it easier for users to book, collect and get deliveries done. New designs were implemented, menus were updated, and the whole booking journey was rehauled.
The app was built using React Native and updated to be supported by the latest version of smartphones and software. Languages used include Java & Kotlin (Android) and Swift (IOS).
Geared Towards Loyalty and Restaurant Bookings
The new loyalty platform added to the app is filled with exciting features that aim to reward customers. The pay at table system allows users to enter their table numbers and pay off their bills using their mobile devices. The Tier Progression System rewards users with pizza slices for scanning barcodes or entering codes from retail packaging, delivery or collection, or dining in at a restaurant. Each tier offers exciting rewards which get better the higher you go.
Introduced interactive pop‑up and slide‑up modals
Giving PizzaExpress a dynamic way to communicate with users in real time. These modals allow timely promotions, updates, and important messages to be seen instantly without disrupting the user journey—making communication clearer, more engaging, and far more effective.
Deployment free content updates
Integrated a powerful CMS, enabling the app owner to update content—such as offers, messaging, and menu details—instantly and independently. This removes the need for app redeployments or developer intervention, making the app more agile and dramatically improving the speed and efficiency of content management.
Promote new products and loved dishes
Upgraded the menu system, allowing each restaurant to display its own unique menu items and ensuring users can easily view the correct menu for their chosen branch.
Book and pay directly within the app
Integrated the ‘Pay at Table’ software and revamped the entire booking journey, allowing users to book and pay directly in the app—making the experience faster, smoother, and far more convenient for both customers and staff.
Proven Results That Far Exceed the Previous App
£50m
Annual Online Transactions
300
Restaurants UK‑Wide
500K
Monthly Active Users
7m
Online Transactions Completed