Milano Case Study: A Custom Booking Widget

MethodWorx was commissioned to create a custom booking widget that integrated with Zonal's Events Booking system and API. In this case study, we showcase the additional features of the Milano booking widget and how they improve Milano’s overall customer booking experience.


Providing Easy Access to Parties and Events

Milano required a custom enquiry journey to provide customers with easy access to their different types of parties and events. This connected into the Occasion configuration within the Zonal Events Booking system and made it easy for the customer to book.


A Flexible Widget with Additional Features

The widget delivered by MethodWorx utilises additional features such as Cross-Sell, which provides alternative booking slots from nearby restaurants when the original restaurant choice is not available. The Party Types/Enquiry feature enables customers to quickly book or enquire about different parties. The Flexible Journey feature allows for quick changes and updates via configuration or component changes to accommodate frequently changing COVID-19 rules such as opening times, maximum guests, terms and conditions, and collecting additional adult details.


An Improved Customer Booking Experience

The custom booking widget delivered by MethodWorx provides Milano customers with an improved booking experience. The additional features make it easy for customers to book or enquire about different parties and events, and the flexible journey accommodates frequently changing COVID-19 rules.

We wanted a future-proofed digital channel that would help us engage with customers and build strong long-term relationships. We had ambitions to push out tailored offers and notifications to our users through the app. Everyone knows how smartphones have become so ingrained in people’s lives – we wanted to take advantage of that.

Matt Broom

Head of Customer Technology at PizzaExpress

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