Digital Optimisation

Do you want to enhance your user experience, engagement and retention? If yes, then you need digital optimisation.

Digital optimisation is the process of improving your digital presence and performance using various tools and techniques. It involves analysing, testing and refining your digital assets, such as your website, web application, mobile app, social media, email marketing, etc.

As a vital part of digital transformation, digital optimisation, can help you gain a competitive edge in your market and achieve your business goals. However, digital optimisation can be challenging and complex. You need to have the right skills, tools and strategies to do it effectively.

We can help you optimise any type of digital asset, such as:

  • Website: For speed, usability, design, content

  • Web application: For functionality, performance, security

  • Mobile app: For compatibility, responsiveness, features

  • Social media presence: For reach, engagement, conversions

  • Email marketing campaigns: For deliverability, open rate, click-through rate

We have a team of experts in digital optimisation who can help you with:

  • SEO: Improve your organic rankings on search engines using the best practices and techniques of SEO.
  • Analytics: We can help you set up and use analytics tools to measure and evaluate your digital performance and behaviour.
  • Testing: Conduct testing experiments to find the best version of your website or app that delivers the best results.
  • Personalisation: Create personalised experiences for your users using various tools and techniques.

The app we had was static. It had no CMS and didn’t support the tech needed to build out new features – like giving customers the option to pay using the app. It looked dated and didn’t help our brand.

Matt Broom

Head of Customer Technology at PizzaExpress