The Elusive Single Customer View

Date

10 August 2020

Category

Data

Author

James Simpson
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Unlocking Value from Customer Avatars

Unlocking Value from Customer Avatars

Date

26 June 2020

Category

Marketing

Author

James Simpson

Meet Ryan. Ryan is a 32-year-old businessman that visits a local pizza restaurant up to six times per month to entertain clients. He'll normally bring a group of three or four diners, and he'll order wine, dessert and coffee. His average spend on these visits is £40 per head, and he never uses discounts; he values the presentation of the restaurant as well as its quality food and service, as they make a consistently good impression on his clients.

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