How Microsoft Dynamics CRM Can Change Your Business


04 August 2021





Microsoft is the go-to software provider for the majority of businesses. With a reputation for innovative, reliable and secure platforms, this is no surprise.

If you are considering upgrading your CRM, the Microsoft Dynamic CRM should be on your research list. In our latest article, we discuss how this smart tool can have a positive impact on your business.

A great CRM is the cornerstone of every business. It provides you with a central location for all data on customer relationships to be recorded, accessed, and analysed. Finding the best CRM for your business can be tricky, especially when you are presented with countless options with varying features and vastly ranging price points.

With so much to consider, you may be wondering "where do I start?"

Finding a familiar and trusted name can help limit the confusion and offer you a solution you know you can rely on. In this article, we walk you through why Microsoft Dynamics CRM is a fantastic option and how it can drastically change your business for the better.

The Microsoft Edge

Microsoft is arguably the leading name when it comes to software. So much so, that their brand platforms have become synonymous with their functionality. Ever heard someone say they are putting together a PowerPoint or Excel spreadsheet, even when they aren't using that software?
This is no accident. Microsoft has built their reputation over many years. They always provide their customers with cutting edge innovations, whilst simultaneously offering unparalleled levels of reliability and security.

Microsoft Dynamics CRM is no different, providing small, medium and large businesses with the tools they need to nurture their customer relationships and grow.


Like all software, CRMs are only useful if they are easy to use and understand. After all, a platform with the most cutting-edge functionality is practically useless if nobody in your organisation knows how to use it.

Microsoft Dynamics focuses on delivering a simple user experience, which can be understood by anyone with a basic understanding of software and computers.

Tool Integration

One big benefit of using Microsoft Dynamics CRM is its ability to integrate seamlessly with your other tools. One good example of how this works is how simple it is to import customer data from Dynamic 365 into templates on Microsoft Word or Excel, or how you can access Excel analytics directly on the Dynamics CRM platform.

How integrations work for you will depend on what you use the platform for. For example, if you primarily use the platform for sales and marketing, the integrations will differ from those using it for recruitment or HR.

Although Microsoft is continuing to support legacy platforms, its focus is now placed solely on developing the functionality and usability of Microsoft Dynamics. This means we are likely to see more and better integrations with the platform in the near future.

Better Accessibility

Cloud computing is continuing to grow in popularity, in part thanks to the recent move towards home working and the benefits that cloud-hosted platforms provide in terms of accessibility.

Microsoft Dynamics is a cloud-first platform. This means that anyone with the correct credentials and an internet connection can access and use your CRM from anywhere. For example, if your team works from home 2 days a week, there will be no delays when accessing and using the information hosted on your CRM.

Although Microsoft Dynamics CRM has been built with the cloud in mind, it can also be hosted on private premises or by a partner, if that works better for your circumstances.

Is Microsoft Dynamics CRM Worth it?

Every good tool should help businesses generate a good return on investment, either through a direct financial return, or by increasing efficiency.

Not only do all the points in this article show exactly why Microsoft Dynamics CRM is a great investment, but it is also one of the most competitively priced CRM systems on the market. This is especially true when compared to other platforms that are offering a similar level of functionality.

If you are interested in introducing a Microsoft Dynamics CRM platform to your business, get in touch with us today, we would love to hear from you!

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Dynamics 365 is a powerful Customer Relationship Manager (CRM) with an array of sophisticated tools and processes. With tools that will enhance business processes, actionable insights and seamless Outlook integration, Dynamics 365 will assist organisations of all sizes to transform their productivity levels. read more